No.5
Ethical Fashion Japan /Fukuyama: A sustainable city where the spirit of ‘Mottainai’ is deeply ingrained
This tour offers a special experience that delves deep into how Japan's traditional textile industry has evolved and is building a sustainable future. In Japan, there's a long-standing culture of making the most of resources, where kimonos, once they've served their original purpose, are repurposed into work clothes, diapers, and eventually even fertilizer. In Fukuyama, where the textile industry flourished amidst this culture, the concept of "using everything to the fullest" has influenced local manufacturing, systems, and even community development. Known as a production center for Bingo-kasuri since the Edo period, Fukuyama has leveraged its time-honored techniques and the spirit of * "Mottainai" to become a major denim production hub today. This is not just sightseeing; it's a journey into the future story woven by Fukuyama's textile industry. Stimulate your intellectual curiosity and discover new perspectives on a sustainable society through dialogues with artisans. Take the first step on this journey.
* “Mottainai” is a Japanese phrase that captures the traditional Japanese spirit of respecting and a sense of regret for the act of wasting.
