CONTENTS

Ethical Fashion Japan /Fukuyama: A sustainable city ​where the spirit of ‘Mottainai’ is deeply ingrained​

This tour offers a special experience that delves deep into how Japan's traditional textile industry has evolved and is building a sustainable future. In Japan, there's a long-standing culture of making the most of resources, where kimonos, once they've served their original purpose, are repurposed into work clothes, diapers, and eventually even fertilizer. In Fukuyama, where the textile industry flourished amidst this culture, the concept of "using everything to the fullest" has influenced local manufacturing, systems, and even community development. Known as a production center for Bingo-kasuri since the Edo period, Fukuyama has leveraged its time-honored techniques and the spirit of * "Mottainai" to become a major denim production hub today. This is not just sightseeing; it's a journey into the future story woven by Fukuyama's textile industry. Stimulate your intellectual curiosity and discover new perspectives on a sustainable society through dialogues with artisans. Take the first step on this journey. * “Mottainai” is a Japanese phrase that captures the traditional Japanese spirit of respecting and a sense of regret for the act of wasting.

  • Duration

    One-day（9:00-17:00）

  • Capacity

    15 people

  • Price

    ¥198,000 (JPY) for 2 people and up. For more details, please refer to the materials or contact us.

  • Location

    Sakamoto Denim Co., Ltd.：231 Hirano, Kannabecho, Fukuyama City, Hiroshima Prefecture Shinohara Textile Co., Ltd. ：703 Nakajima, Ekicho, Fukuyama City, Hiroshima Prefecture

  • Access

    The tour starts and ends at JR Fukuyama Station. About three and a half hours from JR Tokyo Station by Tokaido Shinkansen. About one and a half hours from JR Kyoto Station by Tokaido Shinkansen. About one hour from JR Shin-Osaka Station by Tokaido Shinkansen.

  • Other

    Beyond exploring the initial stages of denim production, we can also arrange customized tours based on your interests. These tours can feature visits to businesses engaged in finishing and utilizing denim, showcasing their upcycling efforts and the collaborative support provided by local government and businesses. 

  • Sights

    Visit two traditional companies in Fukuyama that have been manufacturing clothing for over 100 years. ・Sakamoto Denim Co., Ltd. A craftsman company known domestically and internationally as SAKAMOTO of Technology, dedicated to perfecting indigo dyeing techniques for 132 years. ・Shinohara Textile Co., Ltd. A leading company in Fukuyama that sells denim fabric to the world's most prestigious fashion brands, sharing its expertise within the region and connecting businesses.